//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of fashion marketing and management"
~person:"Agnihotri, Raj"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
7
Business-to-business marketing
7
Selling
5
Social Web
5
Social web
5
Verkauf
5
Lieferantenmanagement
4
Salespeople
4
Supplier relationship management
4
Verkaufspersonal
4
Sales performance
3
Artificial intelligence
2
Customer satisfaction
2
Kundenzufriedenheit
2
Künstliche Intelligenz
2
Learning organization
2
Lernende Organisation
2
Marketing management
2
Marketingmanagement
2
Social media
2
AI adoption
1
Adaptive selling
1
B2B
1
B2B export market
1
B2B sales
1
Benchmarking
1
Benchmarks
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Business markets
1
Competitive advantage
1
Competitive analysis
1
Competitive intelligence
1
Hierarchical Bayesian model
1
Industrie
1
Information communication
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Learning orientation
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Agnihotri, Raj
Lindgreen, Adam
18
Naudé, Peter
17
Henneberg, Stephan
15
Di Benedetto, C. Anthony
11
Sharma, Arun
11
Christodoulides, George
10
Cova, Bernard
9
Keränen, Joona
8
Terho, Harri
8
Ulaga, Wolfgang
8
Casidy, Riza
7
Kleinaltenkamp, Michael
6
Möller, K. E. Kristian
6
Ritter, Thomas
6
Yan, Ruiliang
6
Beverland, Michael B.
5
Eggert, Andreas
5
Gupta, Suraksha
5
Johnston, Wesley J.
5
Kumar, V.
5
La Rocca, Antonella
5
Markovic, Stefan
5
Mohan, Mayoor
5
Mora Cortez, Roberto
5
Mouzas, Stefanos
5
Nyadzayo, Munyaradzi W.
5
O'Cass, Aron
5
Phau, Ian
5
Rangarajan, Deva
5
Snehota, Ivan
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Brown, Brian P.
4
Ewing, Michael
4
Ford, David
4
Gabrielsson, Mika
4
Iyer, Gopalkrishnan R.
4
Jacob, Frank
4
Jalkala, Anne
4
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of fashion marketing and management
Journal of business logistics
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
The journal of personal selling & sales management : JPSSM
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
2
Social media and B2B sales : an integrative framework and future directions
Agnihotri, Raj
;
John-Mariadoss, Babu
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 377-380
Persistent link: https://www.econbiz.de/10013259105
Saved in:
3
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
4
Developing benchmarks to capture relative performance for sales force incentives decisions : lessons from B2B insurance industry
Agnihotri, Raj
;
Zhang, Wei
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 55-71
Persistent link: https://www.econbiz.de/10012490935
Saved in:
5
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
6
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling : examining the role of learning orientation as an enabler
Itani, Omar S.
;
Agnihotri, Raj
;
Dingus, Rebecca
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 64-79
Persistent link: https://www.econbiz.de/10011775972
Saved in:
7
Social media : influencing customer satisfaction in B2B sales
Agnihotri, Raj
;
Dingus, Rebecca
;
Hu, Michael Y.
;
Krush, …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 172-180
Persistent link: https://www.econbiz.de/10011448094
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->