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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of fashion marketing and management"
~person:"Jalkala, Anne"
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Jalkala, Anne
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of fashion marketing and management
European management journal
1
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1
Project management journal : PMJ
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Customer reference marketing : conceptualization, measurement and link to selling performance
Terho, Harri
;
Jalkala, Anne
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 175-186
Persistent link: https://www.econbiz.de/10011738522
Saved in:
2
Towards a framework of customer value assessment in B2B markets : an exploratory study
Keränen, Joona
;
Jalkala, Anne
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1307-1317
Persistent link: https://www.econbiz.de/10010227751
Saved in:
3
Practices and functions of customer reference marketing : leveraging customer references as marketing assets
Jalkala, Anne
;
Salminen, Risto T.
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 975-985
Persistent link: https://www.econbiz.de/10008655064
Saved in:
4
Communicating customer references on industrial companies' Web sites
Jalkala, Anne
;
Salminen, Risto T.
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 825-837
Persistent link: https://www.econbiz.de/10003893196
Saved in:
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