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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of fashion marketing and management"
~person:"La Rocca, Antonella"
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La Rocca, Antonella
Lindgreen, Adam
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of fashion marketing and management
Management decision : MD
1
Springer eBook Collection
1
The IMP journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Service guarantees as a base for positioning in B2B
McColl, Rod
;
Truong, Yann
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 78-86
Persistent link: https://www.econbiz.de/10012107685
Saved in:
2
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
3
Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
Saved in:
4
Initial relationship development in new business ventures
La Rocca, Antonella
;
Ford, David
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1025-1032
Persistent link: https://www.econbiz.de/10010223473
Saved in:
5
Measuring customer attractiveness
La Rocca, Antonella
;
Caruana, Albert
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
41
(
2012
)
8
,
pp. 1241-1248
Persistent link: https://www.econbiz.de/10009699340
Saved in:
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