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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of fashion marketing and management"
~person:"Mora Cortez, Roberto"
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Mora Cortez, Roberto
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of fashion marketing and management
Journal of business research : JBR
4
International business review : the official journal of the European International Business Academy
1
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Prioritizing B2B marketing capabilities : crossvergence in advanced and emerging economies
Mora Cortez, Roberto
;
Hidalgo, Pedro
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 422-438
Persistent link: https://www.econbiz.de/10013494028
Saved in:
2
Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
Saved in:
3
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
4
Unit pricing and its implications for B2B marketing research
Johnston, Wesley J.
;
Mora Cortez, Roberto
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 32-39
Persistent link: https://www.econbiz.de/10011822282
Saved in:
5
The future of B2B marketing theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
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