//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Research"
~subject:"Branding"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Branding
Brand loyalty
11
Markentreue
11
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
7
Markenführung
7
Beziehungsmarketing
6
Relationship marketing
6
Brand image
5
Markenimage
5
Brand
4
Markenartikel
4
Deutschland
3
Verbraucherverhalten
3
Automotive industry
2
Brand community
2
Germany
2
Kfz-Industrie
2
Markenpolitik
2
Social Web
2
Social web
2
Automotive services industry
1
B-to-B-Marketing
1
Behaviour
1
Brand attachment
1
Brand co-creation
1
Brand contest
1
Brand equity
1
Brand relationship
1
Brand trust
1
Business model
1
Business model innovation
1
Business network
1
Business-to-business marketing
1
China
1
Community
1
Community loyalty
1
Consumer motivation
1
Consumers
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Lam, Shun Yin
1
Shankar, Venkatesh
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Research
The journal of product & brand management
2
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->