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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Research"
~subject:"Markenpolitik"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
Roßmann, Patrick
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2019
Persistent link: https://www.econbiz.de/10011980068
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Emotionale Markenbindung in sozialen Netzwerken : zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook
Schuster, Stephen K.
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2016
Persistent link: https://www.econbiz.de/10011418328
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