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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Research"
~subject:"Sustainable mobility"
~type_genre:"Fallstudie"
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Sustainable mobility
Automotive industry
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Brand loyalty
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Deutschland
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Electric vehicle
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Elektrofahrzeug
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Environmental consciousness
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Germany
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Innovation adoption
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Innovationsakzeptanz
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Kraftfahrzeugindustrie
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Nachhaltige Mobilität
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Staufer, Isabel Maria
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Research
Innovatives Markenmanagement
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ECONIS (ZBW)
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Akzeptanz ökologischer Produktinnovationen im Automobilbereich : Wirkungen der Markenliebe
Staufer, Isabel Maria
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2014
Persistent link: https://www.econbiz.de/10010439276
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