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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Research"
~type_genre:"Fallstudie"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Research
Cases on branding strategies and product development : successes and pitfalls
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Computer-mediated marketing strategies : social media and online brand communities
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Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
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Gender, culture, and consumer behavior
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International journal of strategic change management : IJSCM
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Trust Inc. : strategies for building your company's most valuable asset
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Akzeptanz ökologischer Produktinnovationen im Automobilbereich : Wirkungen der Markenliebe
Staufer, Isabel Maria
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2014
Persistent link: https://www.econbiz.de/10010439276
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