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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Konsumentenverhalten
Relationship marketing
Digital goods
7
Digitale Güter
7
Beziehungsmarketing
4
Consumer behaviour
3
Content Management
3
Content management
3
Digital content marketing
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
B-to-B-Marketing
2
Business-to-business marketing
2
Digital marketing
2
Digitalisierung
2
Digitization
2
Brand equity
1
Brand image
1
Brand management
1
Bundling strategy
1
Business model
1
Business services
1
Business-to-business
1
Cohabitation
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Conceptual framework
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Conceptualization
1
Confidence
1
Customer centricity
1
Customer engagement
1
Customer journey
1
Customer journeys
1
Dienstleistung
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Dienstleistungsinnovation
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Dienstleistungssektor
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Digital service innovation
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Digital servitization
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Electronic Commerce
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Mero, Joel
2
Hollebeek, Linda D.
1
Jaakkola, Elina
1
Johnson, Devon S.
1
Karjaluoto, Heikki
1
Macky, Keith
1
Munnukka, Juha
1
Palmer, Mark
1
Salonen, Anna
1
Simmons, Geoffrey
1
Siutla, Lotta
1
Terho, Harri
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Truong, Yann
1
Zimmer, Marcus
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Information economics and policy : IEP
5
Journal of management information systems : JMIS
5
Journal of retailing and consumer services
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems research : ISR
3
Institute for Prospective Technological Studies digital economy working paper
3
SpringerLink / Bücher
3
Electronic commerce research and applications
2
European journal of marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
International journal of business information systems : IJBIS
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Journal of the Academy of Marketing Science
2
Management information systems : mis quarterly
2
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
2
Marketing letters : a journal of research in marketing
2
PhD series / Copenhagen Business School
2
Product experience
2
Springer eBook Collection
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
American economic journal : a journal of the American Economic Association
1
Applied Marketing Science /Angewandte Marketingforschung
1
Atlantic economic journal : AEJ
1
Beiträge zur betriebswirtschaftlichen Forschung
1
Berichte aus der Wirtschaftsinformatik
1
Business ethics and the electronic economy
1
Business ethics and the electronic economy : with 4 tables
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
CESifo working papers
1
CPI Antitrust Chronicle, July, 2022
1
Colombo business journal : international journal of theory & practice
1
Computational economics
1
Consumer behavior
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Dissertation.de
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
Economic and business review : EBR
1
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ECONIS (ZBW)
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1
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
3
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
4
Reciprocal value propositions in practice : constraints in digital markets
Truong, Yann
;
Simmons, Geoffrey
;
Palmer, Mark
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 197-206
Persistent link: https://www.econbiz.de/10009513187
Saved in:
5
Beyond trial : consumer assimilation of electronic channels
Johnson, Devon S.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10003747477
Saved in:
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