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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of media business studies"
~person:"Coreynen, Wim"
~subject:"Leistungsbündel"
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Leistungsbündel
Bundling strategy
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Coreynen, Wim
Kohtamäki, Marko
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of media business studies
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
3
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From servitization to digital servitization : how digitalization transforms companies' transition towards services
Favoretto, Camila
;
Mendes, Glauco H. S.
;
Oliveira, …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 104-121
Persistent link: https://www.econbiz.de/10013259028
Saved in:
2
Unravelling the internal and external drivers of digital servitization : a dynamic capabilities and contingency perspective on firm strategy
Coreynen, Wim
;
Matthyssens, Paul
;
Vanderstraeten, Johanna
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 265-277
Persistent link: https://www.econbiz.de/10012290051
Saved in:
3
Boosting servitization through digitization : pathways and dynamic resource configurations for manufacturers
Coreynen, Wim
;
Matthyssens, Paul
;
Van Bockhaven, Wouter
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 42-53
Persistent link: https://www.econbiz.de/10011672011
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