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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of open innovation : technology, market, and complexity"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Marketing management"
~type:"article"
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Marketing management
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of open innovation : technology, market, and complexity
The journal of business & industrial marketing
Journal of business research : JBR
8
European journal of innovation management
2
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of retailing and consumer services
2
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1
Amfiteatru economic : an economic and business research periodical
1
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European research studies
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Integriertes Key-Account-Management
1
International business review : the official journal of the European International Business Academy
1
International entrepreneurship and management journal
1
International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of modelling in management
1
Journal of nonprofit & public sector marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
Leveraging AI and emotional intelligence in contemporary business organizations
1
Management
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Management der Notaufnahme : Patientenorientierung und optimale Ressourcennutzung als strategischer Erfolgsfaktor
1
Marketing science
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Marketing von Solutions : innovative Ansätze und Best Practices
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Mokslo darbai / Ekonomika / Vilniaus Universitetas
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Naše gospodarstvo : NG
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Operations research letters
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Stakeholder im Fokus : Management-Ansätze für Messeveranstalter
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Theoretical economics letters
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Transportation research / E : an international journal
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ECONIS (ZBW)
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1
Strategies for marketing really new products to the mass market : a text mining-based case study of virtual reality games
Ho, Jeffrey C. F.
;
Zhang, Xinzhi
- In:
Journal of open innovation : technology, market, and …
6
(
2020
)
1/1
,
pp. 1-14
analysis (topic
modeling
) and found that game marketers paid particular attention to the VR nature of VR games when they first …
Persistent link: https://www.econbiz.de/10012214698
Saved in:
2
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
3
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
4
Reconceptualizing the elements of market orientation : a process-based view
Dong, Xiaodan
;
Zhang, Zelin
;
Hinsch, Christian Andrew
; …
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 130-142
Persistent link: https://www.econbiz.de/10011531244
Saved in:
5
Two-sided Internet platforms : a business model lifecycle perspective
Muzellec, Laurent
;
Ronteau, Sébastien
;
Lambkin, Mary
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 139-150
Persistent link: https://www.econbiz.de/10010530562
Saved in:
6
How sales strategy translates into performance : the role of salesperson customer orientation and value-based selling
Terho, Harri
;
Eggert, Andreas
;
Haas, Alexander
;
Ulaga, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 12-21
Persistent link: https://www.econbiz.de/10010530587
Saved in:
7
An application of European Customer Satisfaction Index (ECSI) in business to business (B2B) context
Askariazad, Mohammad Hossein
;
Babakhani, Nazila
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10010526576
Saved in:
8
Role of quality management capabilities in developing market-based organisational learning capabilities : case study evidence from four Indian business process outsourcing firms
Malik, Ashish
;
Sinha, Ashish
;
Blumenfeld, Stephen B.
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 639-648
Persistent link: https://www.econbiz.de/10009583016
Saved in:
9
Marketing strategy and the efficacy of procedural justice : the mid-level marketing manager in industrial service firms
Rosier, Eleri R.
;
Morgan, Robert
;
Cadogan, John W.
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 450-459
Persistent link: https://www.econbiz.de/10003976502
Saved in:
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