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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of open innovation : technology, market, and complexity"
~subject:"Marketing management"
~subject:"Supplier relationship management"
~type:"article"
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Marketing management
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of open innovation : technology, market, and complexity
International journal of production research
21
International journal of production economics
15
Journal of business research : JBR
13
The journal of business & industrial marketing
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Dienstleistungsmodellierung 2010 : interdisziplinäre Konzepte und Anwendungsszenarien ; [die Tagung fand am 24. März 2010 an der Alpen-Adria-Universität Klagenfurt, Österreich, im Rahmen der Konferenz "Modellierung 2010" statt]
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European research studies
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IEEE transactions on engineering management : EM
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International journal of business information systems : IJBIS
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Journal of business-to-business marketing
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Journal of global operations and strategic sourcing
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Journal of modelling in management
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Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
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Electronic supply network coordination in intelligent and dynamic environments : modeling and implementation
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Emergent results of artificial economics : [... in its 7th year, the Conference Series in Artificial Economics ...]
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European journal of innovation management
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European journal of operational research : EJOR
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Forschungsinitiative AGTIL 2011 : Adaptive Gestaltung der Wertschöpfung durch die Verknüpfung von Technologie, Industriesoziologie und Logistik ; Projekte: Adaptive Montagesimulation und -planung mittels CAVE Technologie, Adaptive Supply Chain, Agile Fabrik, Agilitätsrelevante Ausprägungen innovativer Arbeitspolitik, Digial Yard & Truck Guide, Flexible Innovation Process Management ; [Beiträge zur Stärkung der Veränderungsfähigkeit von Unternehmen]
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
2
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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International journal of quality & reliability management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Inventi impact: supply chain & logistics
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Journal of business logistics : JBL
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Journal of industrial engineering and management : JIEM
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ECONIS (ZBW)
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Strategies for marketing really new products to the mass market : a text mining-based case study of virtual reality games
Ho, Jeffrey C. F.
;
Zhang, Xinzhi
- In:
Journal of open innovation : technology, market, and …
6
(
2020
)
1/1
,
pp. 1-14
analysis (topic
modeling
) and found that game marketers paid particular attention to the VR nature of VR games when they first …
Persistent link: https://www.econbiz.de/10012214698
Saved in:
2
Modular interconnected processes, fluid partnering, and innovation speed : a loosely coupled systems perspective on B2B service supply chain management
Acharya, Chandan
;
Ojha, Divesh
;
Patel, Pankaj
;
Gokhale, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 209-219
Persistent link: https://www.econbiz.de/10012290047
Saved in:
3
A process-based model of network capability development by a start-up firm
McGrath, Helen
;
Medlin, Christopher J.
;
O'Toole, Thomas
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 214-227
Persistent link: https://www.econbiz.de/10012064436
Saved in:
4
From transactions to journeys and beyond : the evolution of B2B buying process
modeling
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
; …
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012146631
Saved in:
5
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
6
The varying roles of governance mechanisms on ex-post transaction costs and relationship commitment in buyer-supplier relationships
Shahzad, Khuram
;
Ali, Tahir
;
Takala, Josu
;
Helo, Petri
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011871430
Saved in:
7
Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry
Gordini, Niccolò
;
Veglio, Valerio
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 100-107
Persistent link: https://www.econbiz.de/10011707072
Saved in:
8
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
9
B2B SME management of antecedents to the application of social media
Brink, Tove
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011738322
Saved in:
10
Reconceptualizing the elements of market orientation : a process-based view
Dong, Xiaodan
;
Zhang, Zelin
;
Hinsch, Christian Andrew
; …
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 130-142
Persistent link: https://www.econbiz.de/10011531244
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