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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"La Rocca, Antonella"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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La Rocca, Antonella
Naudé, Peter
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
Management decision : MD
1
The IMP journal
1
The journal of business & industrial marketing
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Decisions when interacting in customer-supplier relationships
Guercini, Simone
;
La Rocca, Antonella
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 380-387
Persistent link: https://www.econbiz.de/10013494059
Saved in:
2
Service guarantees as a base for positioning in B2B
McColl, Rod
;
Truong, Yann
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 78-86
Persistent link: https://www.econbiz.de/10012107685
Saved in:
3
Practice theory and the study of interaction in business relationships : some methodological implications
La Rocca, Antonella
;
Hoholm, Thomas
;
Mørk, Bjørn Erik
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 187-195
Persistent link: https://www.econbiz.de/10011672099
Saved in:
4
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
5
Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
Saved in:
6
Heuristics in customer‐supplier interaction
Guercini, Simone
;
La Rocca, Antonella
;
Runfola, Andrea
; …
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 26-37
Persistent link: https://www.econbiz.de/10011345782
Saved in:
7
Relating in business networks : innovation in practice
La Rocca, Antonella
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
43
(
2014
)
3
,
pp. 441-447
Persistent link: https://www.econbiz.de/10010371726
Saved in:
8
Initial relationship development in new business ventures
La Rocca, Antonella
;
Ford, David
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1025-1032
Persistent link: https://www.econbiz.de/10010223473
Saved in:
9
Measuring customer attractiveness
La Rocca, Antonella
;
Caruana, Albert
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
41
(
2012
)
8
,
pp. 1241-1248
Persistent link: https://www.econbiz.de/10009699340
Saved in:
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