//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Bansal, Harvir S."
~person:"Barney, Jay B."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingtheorie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
2
Marketingtheorie
2
Bayesian statistics
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Dienstleistungsqualität
1
Markenführung
1
Product differentiation
1
Produktdifferenzierung
1
Relationship marketing
1
Resource-based view
1
Resourced-based theory
1
Ressourcenorientierter Ansatz
1
Service quality
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bansal, Harvir S.
Barney, Jay B.
Lusch, Robert F.
6
Vargo, Stephen L.
6
Lindgreen, Adam
4
Johnston, Wesley J.
3
Crosno, Jody L.
2
Darroch, Jenny
2
Di Benedetto, C. Anthony
2
Eggert, Andreas
2
Evans, Kenneth R.
2
Frow, Pennie
2
Henneberg, Stephan
2
Jacob, Frank
2
Kotler, Philip
2
Matthyssens, Paul
2
Morgan, Robert
2
Möller, K. E. Kristian
2
Paliwoda, Stanley J.
2
Palmatier, Robert W.
2
Payne, Adrian
2
Rollins, Minna
2
Sarin, Shikhar
2
Ulaga, Wolfgang
2
Webster, Frederick E.
2
Aarikka-Stenroos, Leena
1
Abrahamsen, Morten H.
1
Achrol, Ravi S.
1
Aitken, Robert
1
Akaka, Melissa Archpru
1
Arnold, Todd J.
1
Ballantyne, David
1
Barner-Rasmussen, Wilhelm
1
Batt, Peter J.
1
Baumann, Jasmin
1
Beatty, Sharon E.
1
Bellenger, Danny N.
1
Bizzi, Lorenzo
1
Blankson, Charles
1
Blazevic, Vera
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How marketing scholars might help address issues in resource-based theory
Barney, Jay B.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 24-26
Persistent link: https://www.econbiz.de/10010256722
Saved in:
2
Commitment to a friend, a service provider, or a service company : are they distictions worth making?
Jones, Tim
;
Taylor, Shirley F.
;
Bansal, Harvir S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10003800575
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->