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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
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Narrative Methode
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storytelling
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of organizational change management
30
Journal of business research : JBR
25
Human relations
17
Journal of vocational behavior
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Management learning : the journal for managerial and organizational learning
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Organization : the critical journal of organization, theory and society
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Qualitative research in organizations and management : an international journal
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Management communication quarterly : an international journal
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Organizational research methods : ORM
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International journal of project management : the journal of The International Project Management Association
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ECONIS (ZBW)
18
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1
Theme park storytelling : deconstructing immersion in Chinese theme parks
Fu, Xiaoxiao
;
Baker, Carissa
;
Zhang, Wen
;
Zhang, Ruoyang
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
4
,
pp. 893-906
Persistent link: https://www.econbiz.de/10014245661
Saved in:
2
Looking through the Glassdoor : he stories that B2B salespeople tell
Lam, Joey
;
Mulvey, Michael S.
;
Robson, Karen
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 478-488
Persistent link: https://www.econbiz.de/10013494064
Saved in:
3
No story without a storyteller : the impact of the storyteller as a narrative element in online destination marketing
Pachucki, Christoph
;
Grohs, Reinhard
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1703-1718
Persistent link: https://www.econbiz.de/10013390991
Saved in:
4
Telling stories that sell : the role of storytelling and big data analytics in smart service sales
Boldosova, Valeriia
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 122-134
Persistent link: https://www.econbiz.de/10012212429
Saved in:
5
The brand value continuum : countering co-destruction of destination branding in social media through storytelling
Lund, Niels Frederik
;
Scarles, Caroline
;
Cohen, Scott A.
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1506-1521
Persistent link: https://www.econbiz.de/10012310019
Saved in:
6
Tell me a story : the role of narrative transportation and the C-Suite in B2B advertising
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Briggs, Elten
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 605-618
Persistent link: https://www.econbiz.de/10012291398
Saved in:
7
Tweeting the black travel experience : social media counternarrative stories as innovative insight on #travelingwhileblack
Dillette, Alana K.
;
Benjamin, Stefanie
;
Carpenter, Chelsea
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10012150550
Saved in:
8
Temporary multi-organizations : constructing identities to realize performance improvements
Sergeeva, Natalya
;
Roehrich, Jens K.
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011963487
Saved in:
9
Does the listener matter? : the effects of capitalization on storytellers’ evaluations of travel memories
Tung, Vincent Wing Sun
;
Cheung, Catherine
;
Law, Chun …
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
8
,
pp. 1133-1145
Persistent link: https://www.econbiz.de/10011938088
Saved in:
10
How to design and deliver stories about tourism destinations
Kim, Jong-Hyeong
;
Youn, Hyewon
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
6
,
pp. 808-820
Persistent link: https://www.econbiz.de/10011708872
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