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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"MIT sloan management review"
~person:"Ruyter, Ko de"
~type_genre:"Article in journal"
~type_genre:"Lehrbuch"
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Industrial marketing management : the international journal for industrial and high-tech firms
MIT sloan management review
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Return on marketing investments in B2B customer relationships : a decision-making and optimization approach
Streukens, Sandra
;
Hoesel, Stan van
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 149-161
Persistent link: https://www.econbiz.de/10008907880
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