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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Major theoretical debates and contemporary issues in marketing theory"
~person:"Vargo, Stephen L."
~subject:"Value creation"
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Industrial marketing management : the international journal for industrial and high-tech firms
Major theoretical debates and contemporary issues in marketing theory
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
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