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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Operations research, Management science : OR MS ; the international literature digest"
~person:"Lehtimäki, Tuula"
~person:"Salo, Jari"
~person:"Zaefarian, Ghasem"
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Ausländische Tochtergesellschaft
1
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B-to-B-Marketing
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Betriebliche Portfoliostrategie
1
Business services
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Business-to-business marketing
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Lehtimäki, Tuula
Salo, Jari
Zaefarian, Ghasem
Naudé, Peter
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6
Henneberg, Stephan
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Zhang, Junfeng
4
Bradmore, Don
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Cantù, Chiara
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Chang, Jeanine
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Paswan, Audhesh K.
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Thomas, Ellen F.
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Industrial marketing management : the international journal for industrial and high-tech firms
Operations research, Management science : OR MS ; the international literature digest
Journal of international marketing
1
Source
All
ECONIS (ZBW)
3
OLC EcoSci
3
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1
Applying
knowledge
management
to project marketing in a demanding technology transfer project : convincing the industrial customer over the
knowledge
gap
Lehtimäki, Tuula
;
Simula, Henry
;
Salo, Jari
- In:
Industrial marketing management : the international …
38
(
2009
)
2
,
pp. 228-236
Persistent link: https://www.econbiz.de/10003848028
Saved in:
2
Assessing the strategic fit between business strategies and business relationships in
knowledge
-intensive business services
Zaefarian, Ghasem
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009734941
Saved in:
3
Applying
knowledge
management
to project marketing in a demanding technology transfer project: Convincing the industrial customer over the
knowledge
gap
Lehtimäki, Tuula
;
Simula, Henri
;
Salo, Jari
- In:
Industrial marketing management : the international …
38
(
2009
)
2
,
pp. 228
Persistent link: https://www.econbiz.de/10008225941
Saved in:
4
Applying
knowledge
management
to project marketing in a demanding technology transfer project: Convincing the industrial customer over the
knowledge
gap
Lehtimäki, Tuula
;
Simula, Henri
;
Salo, Jari
- In:
Industrial marketing management : the international …
38
(
2009
)
2
,
pp. 228-237
Persistent link: https://www.econbiz.de/10008894896
Saved in:
5
Reverse
knowledge
transfer and subsidiary power
Najafi-Tavani, Zhaleh
;
Zaefarian, Ghasem
;
Naudé, Peter
; …
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 103-110
Persistent link: https://www.econbiz.de/10011345764
Saved in:
6
Assessing the strategic fit between business strategies and business relationships in
knowledge
-intensive business services
Zaefarian, Ghasem
;
Henneberg, Stephan C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 260-272
Persistent link: https://www.econbiz.de/10010092634
Saved in:
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