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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Organizational research methods : ORM"
~person:"Cova, Bernard"
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Industrial marketing management : the international journal for industrial and high-tech firms
Organizational research methods : ORM
Journal of marketing management : MM
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Normal vs. spectacular science : the IMP Group and BtoB marketing
Cova, Bernard
;
Pardo, Catherine
;
Salle, Robert
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 80-83
Persistent link: https://www.econbiz.de/10011373945
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2
Academic brands and their impact on scientific endeavour : the case of business market research and researchers
Cova, Bernard
;
Ford, David
;
Salle, Robert
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 570-576
Persistent link: https://www.econbiz.de/10003889360
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