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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Service business"
~person:"Biedenbach, Galina"
~subject:"Beziehungsmarketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
Service business
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Brand equity in the professional
service
context : analyzing the impact of employee role behavior and customer-employee rapport
Biedenbach, Galina
;
Bengtsson, Maria
;
Wincent, Joakim
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1093-1102
Persistent link: https://www.econbiz.de/10009490296
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