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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"SpringerLink / Bücher"
~subject:"Inter-firm cooperation"
~subject:"Kfz-Industrie"
~subject:"Relationship marketing"
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Search: subject:"Supplier relationship management"
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Inter-firm cooperation
Kfz-Industrie
Relationship marketing
Lieferantenmanagement
959
Supplier relationship management
959
Business-to-business marketing
359
B-to-B-Marketing
358
Beziehungsmarketing
231
Lieferkette
136
Supply chain
136
Business network
135
Unternehmensnetzwerk
135
Unternehmenskooperation
82
Confidence
75
E-commerce
75
Electronic Commerce
75
Vertrauen
75
Marketingmanagement
70
Marketing management
69
Consumer behaviour
63
Konsumentenverhalten
63
Value creation
63
Betriebliche Wertschöpfung
62
Innovation
62
Theorie
61
Theory
61
Deutschland
60
Germany
60
Innovation management
59
Innovationsmanagement
59
Brand management
52
Markenführung
52
B2B
51
USA
50
United States
50
Kundenzufriedenheit
48
Customer satisfaction
47
Firm performance
43
Beschaffung
42
Unternehmenserfolg
42
Verkauf
41
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213
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269
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35
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11
Hochschulschrift
7
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Collection of articles of several authors
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275
German
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La Rocca, Antonella
8
Naudé, Peter
6
Snehota, Ivan
6
Casidy, Riza
5
Gu, Flora Fang
5
Henneberg, Stephan
4
Keränen, Joona
4
Mitrega, Maciej
4
Wang, Danny T.
4
Andersen, Poul Houman
3
Clauß, Thomas
3
Forkmann, Sebastian
3
Gölgeci, Ismail
3
Kingshott, Russel P. J.
3
Lacoste, Sylvie
3
Makkonen, Hannu
3
Mitręga, Maciej
3
Nyadzayo, Munyaradzi W.
3
Prior, Daniel D.
3
Ryals, Lynette J.
3
Schiele, Holger
3
Sharma, Piyush
3
Siahtiri, Vida
3
Wang, Xinchun
3
Zhang, Chuang
3
Aarikka-Stenroos, Leena
2
Abosag, Ibrahim
2
Arvidsson, Ala
2
Backhaus, Christof
2
Bengtsson, Maria
2
Biggemann, Sergio
2
Brown, James R.
2
Bush, Alan J.
2
Cadeaux, Jack
2
Chatterjee, Sheshadri
2
Chung, Henry F. L.
2
Crespin-Mazet, Florence
2
Crick, Dave
2
Crick, James M.
2
Crosno, Jody L.
2
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
The journal of business & industrial marketing
132
Journal of business research : JBR
108
International journal of production economics
55
Journal of business-to-business marketing
44
International journal of production research
42
International journal of automotive technology and management : IJATM
33
Gabler Edition Wissenschaft
31
Journal of purchasing and supply management
31
Journal of the Academy of Marketing Science
26
Europäische Hochschulschriften / 5
25
International journal of procurement management
23
Journal of marketing
23
Springer eBook Collection / Business and Economics
22
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
21
Journal of strategic marketing
21
The international journal of logistics management
21
Supply chain management
19
The journal of services marketing
19
Supply chain management : an international journal
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
Neue betriebswirtschaftliche Forschung : Nbf
15
The service industries journal
15
International journal of project management : the journal of The International Project Management Association
14
Journal of operations management
14
Journal of retailing and consumer services
14
European journal of operational research : EJOR
13
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Berichte aus der Betriebswirtschaft
11
European management journal
11
International business review : the official journal of the European International Business Academy
11
International journal of integrated supply management : IJISM
11
International journal of logistics : research and applications
11
Journal of personal selling & sales management : JPSSM
11
Service business
11
The Oxford handbook of inter-organizational relations
11
Services marketing quarterly
10
The journal of supply chain management : a global review of purchasing and supply
10
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ECONIS (ZBW)
304
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304
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1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
3
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
4
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
5
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
6
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
7
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
8
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
9
How does channel network coopetition behaviors affect transaction specific investment? : the moderating roles of contract type and dependence asymmetry
Zhang, Leinan
;
Li, Shihao
;
Xue, Jiaqi
;
Yang, Wei
;
Li, Yao
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 126-135
Persistent link: https://www.econbiz.de/10014531713
Saved in:
10
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
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