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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~subject:"Digitale Plattform"
~subject:"Selling"
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Search: subject_exact:"Online community"
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Digitale Plattform
Selling
Social Web
133
Social web
133
Internet marketing
66
Online-Marketing
66
B-to-B-Marketing
51
Business-to-business marketing
51
Social media
47
Beziehungsmarketing
35
Relationship marketing
35
Lieferantenmanagement
33
Supplier relationship management
33
E-commerce
21
Electronic Commerce
21
Salespeople
14
Verkaufspersonal
14
Marketing management
13
Marketingmanagement
13
Verkauf
13
Digitalisierung
12
Digitization
12
Brand management
11
Internet
11
Markenführung
11
Viral marketing
11
Virales Marketing
11
B2B
10
Big Data
10
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10
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9
Customer integration
9
Data protection
9
Datenschutz
9
Digital marketing
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Agnihotri, Raj
5
Dingus, Rebecca
3
Cardinali, Silvio
2
Hu, Michael Y.
2
Itani, Omar S.
2
Krush, Michael T.
2
Terho, Harri
2
Ancillai, Chiara
1
Badran, Mona Farid
1
Bharadwahj, Neeraj
1
Blind, Knut
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Casenave, Eric
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Chaker, Nawar N.
1
Christodoulides, George
1
DaSilva Rosa, Raymond
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DeNardis, Lesley
1
Flórez Ramos, Esmeralda
1
Geiger, Susi
1
Geissinger, Andrea
1
Giovannetti, Marta
1
Graef, Inge
1
Guesalaga, Rodrigo
1
Hackl, A. M.
1
Hautamäki, Pia
1
Heikinheimo, Minna
1
John-Mariadoss, Babu
1
Julkunen, Saara
1
Kim, Song-min
1
Koponen, Jonna
1
Kumar, Bipul
1
Laurell, Christofer
1
Nowlin, Edward L.
1
Nunan, Daniel
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Pascucci, Federica
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Pivonka, Maxwell T.
1
Purchase, Sharon
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Industrial marketing management : the international journal for industrial and high-tech firms
Telecommunications policy : the international journal of digital economy, data sciences and new media
Journal of business research : JBR
26
Information systems research : ISR
20
Electronic markets : EM ; the international journal of electronic commerce and business media
16
Technological forecasting & social change : an international journal
15
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Journal of management information systems : JMIS
10
Journal of retailing and consumer services
10
Internet policy review : journal on internet regulation
9
Discussion papers / CEPR
7
International journal of electronic commerce : IJEC
7
Tourism management : research, policies, practice
7
Web 2.0 : neue Perspektiven für Marketing und Medien
7
Business horizons
6
Electronic commerce research
6
International journal of production economics
6
Management information systems : mis quarterly
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
The journal of personal selling & sales management : JPSSM
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Strategic management journal
5
CESifo working papers
4
California management review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of hospitality management
4
Journal of global information management
4
Journal of marketing
4
Journal of open innovation : technology, market, and complexity
4
Marketing science
4
Springer eBook Collection
4
Working papers / BRIE
4
Applied economics letters
3
Discussion paper series / IZA
3
European journal of marketing
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of networking and virtual organisations : IJNVO
3
International journal of production research
3
JRC digital economy working paper
3
Journal of business models : JOBM
3
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ECONIS (ZBW)
20
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20
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Kumar, Bipul
;
Sharma, Arun
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 122-140
Persistent link: https://www.econbiz.de/10013259033
Saved in:
3
Social media and B2B sales : an integrative framework and future directions
Agnihotri, Raj
;
John-Mariadoss, Babu
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 377-380
Persistent link: https://www.econbiz.de/10013259105
Saved in:
4
Measuring B2B social selling : key activities, antecedents and performance outcomes
Terho, Harri
;
Giovannetti, Marta
;
Cardinali, Silvio
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
Saved in:
5
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
Saved in:
6
Digital platforms in Africa : a case-study of Jumia Egypt's digital platform
Badran, Mona Farid
- In:
Telecommunications policy : the international journal …
45
(
2021
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012614765
Saved in:
7
Salespeople's work toward the institutionalization of social selling practices
Schmitt, Laurianne
;
Casenave, Eric
;
Pallud, Jessie
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 183-196
Persistent link: https://www.econbiz.de/10013194572
Saved in:
8
Copycats among underdogs : echoing the sharing economy business model
Geissinger, Andrea
;
Laurell, Christofer
;
Öberg, Christina
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 287-299
Persistent link: https://www.econbiz.de/10013194586
Saved in:
9
Salesperson communication effectiveness in a digital sales interaction
Bharadwahj, Neeraj
;
Shipley, Garrett M.
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 106-112
Persistent link: https://www.econbiz.de/10012321918
Saved in:
10
Data portability effects on data-driven innovation of online platforms : analyzing Spotify
Flórez Ramos, Esmeralda
;
Blind, Knut
- In:
Telecommunications policy : the international journal …
44
(
2020
)
9
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012595332
Saved in:
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