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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The international review of retail, distribution and consumer research"
~language:"eng"
~subject:"Business-to-business marketing"
~subject:"internal brand commitment"
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Business-to-business marketing
internal brand commitment
Brand management
4
Internal branding
4
Markenführung
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Interne Markenführung
3
B-to-B-Marketing
2
Brand image
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Business network
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Einzelhandel
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International marketing
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Internationales Marketing
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Ireland
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Irland
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Markenimage
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Retail trade
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Unternehmensnetzwerk
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internal branding
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Arbeitsverhalten
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Arbeitszufriedenheit
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Brand architecture
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Brand identification
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Brand individuality
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Job satisfaction
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Leadership
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Markenarchitektur
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Measurement
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Mechanical engineering
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Messung
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PLS-SEM
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Personalführung
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Personality-brand fit
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Work behaviour
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collaborative independent retailer network
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collaborative independt retail network
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multi-dimensional
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retailing
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strategic brand building
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Baumgarth, Carsten
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Lindgreen, Adam
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O'Callaghan, Edmund
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Schmidt, Marco
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Vallaster, Christine
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Industrial marketing management : the international journal for industrial and high-tech firms
The international review of retail, distribution and consumer research
Business-to-business brand management : theory, research and executive case study exercises
1
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Internal brand commitment, a multi-dimensional construct? : case study evidence within a collaborative independent retail network content
O'Callaghan, Edmund
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 478-492
Persistent link: https://www.econbiz.de/10010222163
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2
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
3
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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