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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The international review of retail, distribution and consumer research"
~language:"eng"
~subject:"Internal branding"
~subject:"internal brand commitment"
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Internal branding
internal brand commitment
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4
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4
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2
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
The international review of retail, distribution and consumer research
The journal of product & brand management
10
Antecedents and outcomes of employee-based brand equity
9
The journal of brand management : an international journal
9
European journal of marketing : EJM
5
Journal of business research : JBR
5
International journal of contemporary hospitality management
3
Services marketing quarterly
3
Business-to-business brand management : theory, research and executive case study exercises
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate reputation review
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European journal of marketing
2
Innovatives Markenmanagement
2
International journal of hospitality management
2
Journal of air transport management
2
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
2
The Routledge companion to contemporary brand management
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The journal of services marketing
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The service industries journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Wettbewerb und Regulierung von Märkten und Unternehmen
2
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in corporate branding
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
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Consumer behavior analysis : (a) rational approach to consumer choice
1
Corporate communications : an international journal
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Corporate reputation review : an international journal
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Customer-centric marketing strategies : tools for building organizational performance
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Economist books
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European management journal
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Global business and organizational excellence : a review of research & best practices
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Global business review
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Journal of Asian business and economic studies : JABES
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Journal of financial services marketing
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Journal of financial services marketing : JFSM
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Internal branding and job satisfaction : investigating the roles of brand individuality and personality-brand fit
Knop, Sebastian
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 70-81
Persistent link: https://www.econbiz.de/10014230257
Saved in:
2
Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund
;
Murray, John
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
Saved in:
3
Internal brand commitment, a multi-dimensional construct? : case study evidence within a collaborative independent retail network content
O'Callaghan, Edmund
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 478-492
Persistent link: https://www.econbiz.de/10010222163
Saved in:
4
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
5
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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