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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The international review of retail, distribution and consumer research"
~language:"eng"
~subject:"Measurement"
~subject:"internal brand commitment"
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Measurement
internal brand commitment
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collaborative independent retailer network
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Industrial marketing management : the international journal for industrial and high-tech firms
The international review of retail, distribution and consumer research
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Internal brand commitment, a multi-dimensional construct? : case study evidence within a collaborative independent retail network content
O'Callaghan, Edmund
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 478-492
Persistent link: https://www.econbiz.de/10010222163
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2
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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