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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Working papers / Lancaster University Management School"
~subject:"B2B marketing"
~subject:"Communication"
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Industrial marketing management : the international journal for industrial and high-tech firms
Working papers / Lancaster University Management School
Discussion papers / CEPR
3
uniscope. Publikationen der SGO Stiftung
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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BAFFI CAREFIN Centre Research Paper
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Berichte aus der Betriebswirtschaft
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Effective strategies for communicating insights in business
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European economic review : EER
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Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
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Experimental economics : a journal of the Economic Science Association
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Global PR insights
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Group decision and negotiation
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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Journal of business research : JBR
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Journal of digital banking
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Journal of economic surveys
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Journal of information & knowledge management : JIKM
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Journal of marketing communications
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Journal of monetary economics
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Journal of personal selling & sales management
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Journal of retailing and consumer services
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Journal of service management
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Journal of travel and tourism marketing
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Managerial challenges and social impacts of virtual and augmented reality
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Qualitative market research : an international journal
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Springer eBook Collection
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Applications of artificial intelligence in B2B marketing : challenges and future directions
Moradi, Masoud
;
Dass, Mayukh
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 300-314
Persistent link: https://www.econbiz.de/10014231308
Saved in:
2
Guest editorial: artificial intelligence for B2B marketing : challenges and opportunities
Dwivedi, Yogesh Kumar
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 109-113
Persistent link: https://www.econbiz.de/10013494050
Saved in:
3
An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
Bag, Surajit
;
Gupta, Shivam
;
Kumar, Ajay
;
Sivarajah, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 178-189
Persistent link: https://www.econbiz.de/10012491010
Saved in:
4
Artificial intelligence as an enabler of B2B marketing : a dynamic capabilities micro-foundations approach
Mikalef, Patrick
;
Conboy, Kieran
;
Krogstie, John
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 80-92
Persistent link: https://www.econbiz.de/10013206355
Saved in:
5
Salesperson communication effectiveness in a digital sales interaction
Bharadwahj, Neeraj
;
Shipley, Garrett M.
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 106-112
Persistent link: https://www.econbiz.de/10012321918
Saved in:
6
Sales communication competence in international B2B solution selling
Koponen, Jonna
;
Julkunen, Saara
;
Asai, Akiko
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 238-252
Persistent link: https://www.econbiz.de/10012128066
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