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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Emerging economies"
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Brand management
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Axcell, Shana
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Industrial marketing management : the international journal for industrial and high-tech firms
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
10
International marketing review
7
The journal of product & brand management
7
International journal of emerging markets
6
Journal of international marketing
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Marketing intelligence & planning
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The journal of brand management : an international journal
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of business and emerging markets : IJBEM
3
Journal of global marketing
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Journal of international consumer marketing
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Journal of retailing
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Organizations and markets in emerging economies
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Qualitative market research : an international journal
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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Emerging markets, finance and trade : EMFT
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Essays on the effects of brand names and prices on consumer behavior
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International business review : the official journal of the European International Business Academy
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Journal of business strategy
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Research handbook of marketing in emerging economies
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The Oxford handbook of luxury business
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Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
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Asia-Pacific journal of business administration
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Business analytics and cyber security management in organizations
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
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Critical perspectives on international business
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Die Herausforderer : 25 neue Weltkonzerne, mit denen wir rechnen müssen
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Economies : open access journal
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ECONIS (ZBW)
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1
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
2
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
Saved in:
3
Green behavior among Gen Z consumers in an emerging market : eco-friendly versus non-eco-friendly products
Soo Yeong Ewe
;
Tjiptono, Fandy
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10014302607
Saved in:
4
Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
Saved in:
5
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
Saved in:
6
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
7
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
8
Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia
;
Singh, Jaywant
;
Perin, Marcelo Gattermann
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
Saved in:
9
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
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