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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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2741
Overall corporate strategies for new product programs
Cooper, Robert G.
- In:
Industrial marketing management : the international …
14
(
1985
)
3
,
pp. 174-193
Persistent link: https://www.econbiz.de/10001027969
Saved in:
2742
Revitalizing weak industrial products
Aulōnitēs, Geōrgios I.
- In:
Industrial marketing management : the international …
14
(
1985
)
2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10001027980
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