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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Bengtsson, Maria"
~subject:"B-to-B-Marketing"
~type_genre:"Article in journal"
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B-to-B-Marketing
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Bengtsson, Maria
Lindgreen, Adam
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Naudé, Peter
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Di Benedetto, C. Anthony
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Sharma, Arun
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing intelligence & planning
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ECONIS (ZBW)
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Special issue on coopetition in industrial markets
Bengtsson, Maria
(
ed.
);
Kock, Sören
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011708692
Saved in:
2
Brand equity in the professional service context : analyzing the impact of employee role behavior and customer-employee rapport
Biedenbach, Galina
;
Bengtsson, Maria
;
Wincent, Joakim
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1093-1102
Persistent link: https://www.econbiz.de/10009490296
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