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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Cova, Bernard"
~type_genre:"Article in journal"
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Cova, Bernard
Lindgreen, Adam
53
Di Benedetto, C. Anthony
46
Naudé, Peter
42
Henneberg, Stephan
40
Ivens, Björn Sven
26
Pardo, Catherine
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O'Cass, Aron
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
15
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11
Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655016
Saved in:
12
Academic brands and their impact on scientific endeavour : the case of business market research and researchers
Cova, Bernard
;
Ford, David
;
Salle, Robert
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 570-576
Persistent link: https://www.econbiz.de/10003889360
Saved in:
13
Relationship keyness : the underlying concept for different forms of key relationship management
Ivens, Björn Sven
;
Pardo, Catherine
;
Salle, Robert
; …
- In:
Industrial marketing management : the international …
38
(
2009
)
5
,
pp. 513-519
Persistent link: https://www.econbiz.de/10003871825
Saved in:
14
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
15
Introduction to the IMM special issue on "Project marketing and the marketing of solutions" : a comprehensive approach to project marketing and the marketing of solutions
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 138-146
Persistent link: https://www.econbiz.de/10003431916
Saved in:
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