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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Jalkala, Anne"
~subject:"Strategic management"
~type_genre:"Article in journal"
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Jalkala, Anne
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
2
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In search of paradox management capability in supplier-customer co-development
Oinonen, Minna
;
Ritala, Paavo
;
Jalkala, Anne
; …
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 102-114
Persistent link: https://www.econbiz.de/10011942255
Saved in:
2
Practices and functions of customer reference marketing : leveraging customer references as marketing assets
Jalkala, Anne
;
Salminen, Risto T.
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 975-985
Persistent link: https://www.econbiz.de/10008655064
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