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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Kleinaltenkamp, Michael"
~subject:"Betriebliche Wertschöpfung"
~type_genre:"Article in journal"
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Betriebliche Wertschöpfung
Customer value
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B-to-B-Marketing
6
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6
Lieferantenmanagement
5
Supplier relationship management
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Kleinaltenkamp, Michael
Frow, Pennie
6
Keränen, Joona
6
Payne, Adrian
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Eggert, Andreas
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Aarikka-Stenroos, Leena
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Matthyssens, Paul
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Jalkala, Anne
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Komulainen, Hanna
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of Inter-Organizational Relationships
1
Journal of service management
1
Marketing theory
1
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ECONIS (ZBW)
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How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
3
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
4
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
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