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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Krush, Michael T."
~person:"Terho, Harri"
~subject:"Beziehungsmarketing"
~subject:"Social Web"
~type_genre:"Article in journal"
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Beziehungsmarketing
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10
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10
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10
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Krush, Michael T.
Terho, Harri
Agnihotri, Raj
11
Naudé, Peter
9
La Rocca, Antonella
7
Eggert, Andreas
6
Itani, Omar S.
6
Snehota, Ivan
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Casidy, Riza
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Christodoulides, George
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Frow, Pennie
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Payne, Adrian
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Sharma, Arun
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Andersen, Poul Houman
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Chaker, Nawar N.
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Ewing, Michael
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Haas, Alexander
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Henneberg, Stephan
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Jaakkola, Elina
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Johnston, Wesley J.
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Keränen, Joona
4
Lacoste, Sylvie
4
Nyadzayo, Munyaradzi W.
4
Prior, Daniel D.
4
Ritter, Thomas
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Ruyter, Ko de
4
Wang, Danny T.
4
Wang, Xinchun
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Biggemann, Sergio
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Brodie, Roderick J.
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Bush, Alan J.
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Cadeaux, Jack
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Davies, Iain A.
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Dingus, Rebecca
3
Gu, Flora Fang
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Gölgeci, Ismail
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Kingshott, Russel P. J.
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Kleinaltenkamp, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
3
Journal of business market management : JBM
1
Journal of business-to-business marketing
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
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The journal of business & industrial marketing
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ECONIS (ZBW)
13
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1
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
2
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
3
Measuring B2B social selling : key activities, antecedents and performance outcomes
Terho, Harri
;
Giovannetti, Marta
;
Cardinali, Silvio
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
Saved in:
4
Social media and customer relationship management technologies : influencing buyer-seller information exchanges
Itani, Omar S.
;
Krush, Michael T.
;
Agnihotri, Raj
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012322062
Saved in:
5
Advancing social media driven sales research : establishing conceptual foundations for B-to-B social selling
Ancillai, Chiara
;
Terho, Harri
;
Cardinali, Silvio
; …
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 293-308
Persistent link: https://www.econbiz.de/10012128082
Saved in:
6
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
7
Customer reference marketing : conceptualization, measurement and link to selling performance
Terho, Harri
;
Jalkala, Anne
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 175-186
Persistent link: https://www.econbiz.de/10011738522
Saved in:
8
Outward-looking and future-oriented customer value potential management : the sales force value appropriation role
Balboni, Bernardo
;
Terho, Harri
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 181-193
Persistent link: https://www.econbiz.de/10011448275
Saved in:
9
Social media : influencing customer satisfaction in B2B sales
Agnihotri, Raj
;
Dingus, Rebecca
;
Hu, Michael Y.
;
Krush, …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 172-180
Persistent link: https://www.econbiz.de/10011448094
Saved in:
10
Effective implementation of relationship orientation in new product launches
Matikainen, Minna
;
Terho, Harri
;
Matikainen, Esa
; …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
Saved in:
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