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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Nenonen, Suvi"
~subject:"Market-shaping"
~type_genre:"Article in journal"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Collaborating to shape markets : emergent collective market work
Baker, Jonathan J.
;
Nenonen, Suvi
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012212151
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Value propositions as market-shaping devices : a qualitative comparative analysis
Nenonen, Suvi
;
Storbacka, Kaj
;
Sklyar, Alexey
;
Frow, Pennie
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012285185
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