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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"O'Cass, Aron"
~subject:"Beziehungsmarketing"
~subject:"Strategic management"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Beziehungsmarketing
Strategic management
Innovation
6
New product development
6
Produktentwicklung
6
B-to-B-Marketing
4
Business-to-business marketing
4
Innovation management
4
Innovationsmanagement
4
Competitive advantage
3
Customer value
3
Dienstleistungssektor
3
Firm performance
3
Kundenwert
3
Lieferantenmanagement
3
Marketing management
3
Marketingmanagement
3
Service industry
3
Supplier relationship management
3
Unternehmenserfolg
3
Wettbewerbsvorteil
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Ambidexterity
2
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Australien
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Brand management
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Environmental sustainability
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Markenführung
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Organisationale Ambidextrie
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Relationship marketing
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Strategisches Management
2
Sustainable development
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Unternehmensdienstleistung
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Attention-to-detail
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Betriebliche Wertschöpfung
1
Bottom of the pyramid
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O'Cass, Aron
Naudé, Peter
11
Terho, Harri
8
Eggert, Andreas
7
Henneberg, Stephan
7
La Rocca, Antonella
7
Agnihotri, Raj
6
Frow, Pennie
6
Möller, K. E. Kristian
6
Payne, Adrian
6
Snehota, Ivan
6
Wang, Xinchun
6
Casidy, Riza
5
Morgan, Robert
5
Ruyter, Ko de
5
Sharma, Arun
5
Storbacka, Kaj
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Ewing, Michael
4
Gudergan, Siegfried
4
Itani, Omar S.
4
Jaakkola, Elina
4
Jalkala, Anne
4
Lacoste, Sylvie
4
Nyadzayo, Munyaradzi W.
4
Prior, Daniel D.
4
Ritter, Thomas
4
Steinhoff, Lena
4
Ulaga, Wolfgang
4
Wang, Danny T.
4
Akter, Shahriar
3
Biggemann, Sergio
3
Brodie, Roderick J.
3
Bush, Alan J.
3
Cadeaux, Jack
3
Chaker, Nawar N.
3
Clarke, Ann Højbjerg
3
Cui, Annie Peng
3
Ellis, Nick
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of strategic marketing
2
Tourism management : research, policies, practice
2
British journal of management : BJM
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
The journal of business & industrial marketing
1
The journal of services marketing
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ECONIS (ZBW)
4
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Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
2
Unlocking solution provision competence in knowledge-intensive business service firms
Siahtiri, Vida
;
Heirati, Nima
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 117-127
Persistent link: https://www.econbiz.de/10012285139
Saved in:
3
Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
Saved in:
4
Creating superior customer value for B2B firms through supplier firm capabilities
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 125-135
Persistent link: https://www.econbiz.de/10009513208
Saved in:
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