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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Storbacka, Kaj"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
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Beziehungsmarketing
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3
Marktmechanismus
3
Relationship marketing
3
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Storbacka, Kaj
Lindgreen, Adam
53
Di Benedetto, C. Anthony
46
Naudé, Peter
42
Henneberg, Stephan
40
Ivens, Björn Sven
26
Pardo, Catherine
24
Möller, K. E. Kristian
21
Sharma, Arun
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Zaefarian, Ghasem
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Eggert, Andreas
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Johnston, Wesley J.
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Keränen, Joona
16
Kowalkowski, Christian
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Purchase, Sharon
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Aarikka-Stenroos, Leena
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Cova, Bernard
15
Matthyssens, Paul
15
Ritter, Thomas
15
Snehota, Ivan
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Agnihotri, Raj
14
Gebauer, Heiko
14
O'Cass, Aron
14
Öberg, Christina
14
Andersen, Poul Houman
13
Baraldi, Enrico
13
Ford, David
13
La Rocca, Antonella
13
Brodie, Roderick J.
12
Medlin, Christopher J.
12
Nenonen, Suvi
12
Terho, Harri
12
Araujo, Luis
11
Corsaro, Daniela
11
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Industrial marketing management : the international journal for industrial and high-tech firms
European journal of marketing : EJM
4
Marketing theory
4
Journal of the Academy of Marketing Science
3
Journal of business market management : JBM
2
Journal of business research : JBR
2
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal
1
British journal of management : BJM
1
International journal of quality and service sciences
1
Journal of business-to-business marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Management decision : MD
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Review of marketing research
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The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
16
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1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
Editorial: taking stock of shaping strategies : from firms driving markets for business performance to diverse actors shaping systems for sustainability
Storbacka, Kaj
;
Nenonen, Survi
;
Peters, Linda D.
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. A1-A10
Persistent link: https://www.econbiz.de/10014230226
Saved in:
3
Adoption of digital sales force automation tools in supply chain : customers' acceptance of sales configurators
Mahlamäki, Tommi
;
Storbacka, Kaj
;
Pylkkönen, Samuli
; …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 162-173
Persistent link: https://www.econbiz.de/10012422206
Saved in:
4
Don't adapt, shape! : use the crisis to shape your minimum viable system : and the wider market
Nenonen, Suvi
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 265-271
Persistent link: https://www.econbiz.de/10012285364
Saved in:
5
Networks, ecosystems, fields, market systems? : making sense of the business environment
Möller, K. E. Kristian
;
Nenonen, Suvi
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 380-399
Persistent link: https://www.econbiz.de/10012322102
Saved in:
6
Value propositions as market-shaping devices : a qualitative comparative analysis
Nenonen, Suvi
;
Storbacka, Kaj
;
Sklyar, Alexey
;
Frow, Pennie
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012285185
Saved in:
7
Actor engagement, value creation and market innovation
Storbacka, Kaj
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 4-10
Persistent link: https://www.econbiz.de/10012064209
Saved in:
8
Is your industrial marketing work working? : developing a composite index of market change
Nenonen, Suvi
;
Storbacka, Kaj
;
Frethey-Bentham, Catherine
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 251-265
Persistent link: https://www.econbiz.de/10012064449
Saved in:
9
Driving shareholder value with customer asset management : moving beyond customer lifetime value
Nenonen, Suvi
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011447505
Saved in:
10
Commentary on article, "organizational implications of implementing key account management : a case-based examination"
Julkunen, Saara
;
Koponen, Jonna
;
Gabrielsson, Mika
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 98-99
Persistent link: https://www.econbiz.de/10010530573
Saved in:
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