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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Reprint"
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Marketingmanagement
Lieferantenmanagement
828
Supplier relationship management
828
Business-to-business marketing
611
B-to-B-Marketing
609
Beziehungsmarketing
406
Business network
406
Relationship marketing
406
Unternehmensnetzwerk
405
Innovation
366
Innovation management
276
Innovationsmanagement
276
Marketing management
249
Firm performance
214
Unternehmenserfolg
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127
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117
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Di Benedetto, C. Anthony
9
Lindgreen, Adam
8
Terho, Harri
7
Parvinen, Petri
5
Agnihotri, Raj
4
Eggert, Andreas
4
Kindström, Daniel
4
Morgan, Robert
4
Möller, K. E. Kristian
4
Sarin, Shikhar
4
Ulaga, Wolfgang
4
Yan, Ruiliang
4
Akter, Shahriar
3
Blankson, Charles
3
Cao, Guangming
3
Cartwright, Severina
3
Haas, Alexander
3
Jaakkola, Elina
3
Lie, Po-Chien
3
Mu, Jifeng
3
O'Cass, Aron
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Paswan, Audhesh
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Pei, Zhi
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Duan, Yanqing
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Eng, Teck Yong
2
Friend, Scott B.
2
Geersbro, Jens
2
Ghauri, Pervez N.
2
Gudergan, Siegfried
2
Gölgeci, Ismail
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
322
Journal of strategic marketing
193
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
97
Marketing intelligence & planning
87
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Business horizons
45
International marketing review
44
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of technology marketing : IJTMkt
42
Journal of marketing research : JMR
41
The journal of product & brand management
40
AMS review : official publication of the Academy of Marketing Science
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Harvard business review : HBR
34
Journal of business-to-business marketing
30
Journal of retailing
30
Marketing theory
30
European research studies
29
International review on public and non-profit marketing
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
International journal of hospitality management
28
International journal of internet marketing and advertising : IJIMA
28
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ECONIS (ZBW)
249
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249
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1
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
2
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
3
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
4
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
5
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
Saved in:
6
An emprical examination of customer value proposition implementation
Grimes-Rose, Marsha
;
Zboja, James J.
;
Laird, Mary Dana
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 15-26
Persistent link: https://www.econbiz.de/10014555667
Saved in:
7
Examining the linkage between managerial ties and firm performance : the mediating role of marketing capabilities and moderation role of industry : a meta-analytic approach
Shukla, Abhishek
;
Varshney, Jyoti
;
Raj, Alok
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 122-134
Persistent link: https://www.econbiz.de/10014555720
Saved in:
8
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
9
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
10
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
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