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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Abosag, Ibrahim"
~person:"Paswan, Audhesh"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand management
3
Markenführung
3
B-to-B-Marketing
2
Business-to-business marketing
2
Firm performance
2
Marketing management
2
Marketingmanagement
2
Unternehmenserfolg
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B2B branding
1
B2B brands
1
Beziehungsmarketing
1
Brand image
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Brand performance
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Brand positioning
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Branding orientation
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Business-to-business positioning
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Capability-based view
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Competitive strategy
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Consumer behaviour
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Entrepreneurial orientation
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International performance
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Lieferantenmanagement
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Markenimage
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Market driving activities
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Middle East
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Mittlerer Osten
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Multinationales Unternehmen
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Non-market driving activities
1
Performance measurement
1
Performance-Messung
1
Positioning strategy
1
Proactive market orientation
1
Relationship marketing
1
Responsive market orientation
1
Supplier relationship management
1
Transnational corporation
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Wettbewerbsstrategie
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Abosag, Ibrahim
Paswan, Audhesh
Casidy, Riza
2
Mohan, Mayoor
2
Nyadzayo, Munyaradzi W.
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Adeola, Ogechi
1
Adomako, Samuel
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Amrouche, Nawel
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Anaza, Nwamaka A.
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Budhwar, Pawan S.
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Caigny, Arno de
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Capon, Noel
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Christodoulides, George
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Coussement, Kristof
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Davari, Arezoo
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Ewing, Michael
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Fearne, Andrew P.
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Freytag, Per V.
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Guo, Chiquan
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Guo, Rui
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Gupta, Suraksha
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Gölgeci, Ismail
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Huang, Haiyang
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Ingstrup, Mads Bruun
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Iyer, Pramod
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Kemp, Elyria
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Industrial marketing management : the international journal for industrial and high-tech firms
Consumer behavior : practice oriented perspectives
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
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Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
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