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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Ahearne, Michael"
~person:"Kumar, V."
~person:"Lim, Weng Marc"
~subject:"Brand image"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business-to-business marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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