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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Anaza, Nwamaka A."
~person:"Casidy, Riza"
~source:"econis"
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B-to-B-Marketing
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Brand image
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Brand management
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Business-to-business marketing
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Consumer behaviour
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Konsumentenverhalten
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Lieferantenmanagement
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Markenführung
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Markenimage
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Supplier relationship management
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Africa
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Afrika
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B2B branding
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B2B buying
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Beziehungsmarketing
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Brand
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Brand sensitivity
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Branding
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Dienstleistungssektor
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Anaza, Nwamaka A.
Casidy, Riza
Christodoulides, George
7
Gupta, Suraksha
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Kumar, V.
4
Ewing, Michael
3
Ind, Nicholas
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Leek, Sheena
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Lindgreen, Adam
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Markovic, Stefan
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Nyadzayo, Munyaradzi W.
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Singh, Jaywant
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Hsiao, Shih-Hui
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Melewar, T. C.
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Mohan, Mayoor
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O'Cass, Aron
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Paswan, Audhesh
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Industrial marketing management : the international journal for industrial and high-tech firms
Asia Pacific journal of marketing and logistics
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
European journal of marketing
1
International journal of nonprofit & voluntary sector marketing
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Journal of nonprofit & public sector marketing
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Marketing intelligence & planning
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Services marketing quarterly
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
2
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
3
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
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