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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Anaza, Nwamaka A."
~person:"Yan, Ruiliang"
~source:"econis"
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Anaza, Nwamaka A.
Yan, Ruiliang
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of production economics
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European journal of marketing : EJM
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Journal of retailing and consumer services
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ECONIS (ZBW)
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B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
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2
Does brand partnership create a happy marriage? : the role of brand value on brand alliance outcomes of partners
Cao, Zixia
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 148-157
Persistent link: https://www.econbiz.de/10011822061
Saved in:
3
National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
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