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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Andersen, Poul Houman"
~person:"Tähtinen, Jaana"
~subject:"Unternehmensnetzwerk"
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Andersen, Poul Houman
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Industrial marketing management : the international journal for industrial and high-tech firms
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Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
2
Network actors' participation in B2B SME branding
Mäläskä, Minna
;
Saraniemi, Saila
;
Tähtinen, Jaana
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
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