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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Andreini, Daniela"
~person:"Nyadzayo, Munyaradzi W."
~subject:"Brand image"
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Andreini, Daniela
Nyadzayo, Munyaradzi W.
Christodoulides, George
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
4
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
2
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
3
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
4
Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret Jekanyika
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
Saved in:
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