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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Bag, Surajit"
~subject:"B-to-B-Marketing"
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Business-to-business marketing
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Bag, Surajit
Naudé, Peter
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Lindgreen, Adam
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Henneberg, Stephan
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Sharma, Arun
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Christodoulides, George
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Keränen, Joona
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Mohan, Mayoor
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Swani, Kunal
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Yan, Ruiliang
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Aarikka-Stenroos, Leena
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Andersen, Poul Houman
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Beverland, Michael B.
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Brown, Brian P.
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Cova, Bernard
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Iyer, Gopalkrishnan R.
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Jacob, Frank
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Jalkala, Anne
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Johnston, Wesley J.
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Kowalkowski, Christian
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La Rocca, Antonella
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Matthyssens, Paul
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Möller, K. E. Kristian
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Nyadzayo, Munyaradzi W.
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O'Cass, Aron
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Rangarajan, Deva
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Snehota, Ivan
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Zolkiewski, Judy
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Bellenger, Danny N.
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Blankson, Charles
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Cartwright, Severina
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Chan, Hing Kai
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Industrial marketing management : the international journal for industrial and high-tech firms
Benchmarking : an international journal
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Climate change adaptation capability, business-to-business marketing capability and firm performance : integrating institutional theory and dynamic capability view
Bag, Surajit
;
Srivastava, Gautam
;
Gupta, Shivam
;
Zhang, …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 470-483
Persistent link: https://www.econbiz.de/10014455299
Saved in:
2
Impact of ethics training and audits on the relationship quality of business-to-business partners in sharing economy
Bag, Surajit
;
Gupta, Shivam
;
Srivastava, Gautam
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 120-133
Persistent link: https://www.econbiz.de/10014230647
Saved in:
3
An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
Bag, Surajit
;
Gupta, Shivam
;
Kumar, Ajay
;
Sivarajah, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 178-189
Persistent link: https://www.econbiz.de/10012491010
Saved in:
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