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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Balaji, M. S."
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
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B2B social media marketing
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Balaji, M. S.
Agnihotri, Raj
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Mero, Joel
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Terho, Harri
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Industrial marketing management : the international journal for industrial and high-tech firms
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The service industries journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
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