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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Baxter, Roger"
~source:"econis"
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Behavioral economics
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Customer value
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Kundenwert
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Lieferantenmanagement
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Materialbedarf
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Supplier relationship management
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Switching behaviour
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Industrial marketing management : the international journal for industrial and high-tech firms
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The bonding effects of relationship value and switching costs in industrial buyer-seller relationships : an investigation into role differences
Geiger, Ingmar
;
Durand, Aurélia
;
Saab, Samy
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10009513218
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