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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Bharadwaj, Sundar G."
~person:"Cohen, Morris A."
~person:"Gebauer, Heiko"
~subject:"Supplier relationship management"
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Supplier relationship management
Bundling strategy
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Leistungsbündel
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Business services
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Unternehmensdienstleistung
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Dienstleistungssektor
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Service industry
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Bharadwaj, Sundar G.
Cohen, Morris A.
Gebauer, Heiko
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Industrial marketing management : the international journal for industrial and high-tech firms
Faculty & research / Insead : working paper series
3
Journal of service management
1
Journal of the Academy of Marketing Science
1
The journal of business & industrial marketing
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An investigation of the relationship between behavioral processes, motivation, investments in the service business and service revenue
Gebauer, Heiko
;
Fleisch, Elgar
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 337-348
Persistent link: https://www.econbiz.de/10003450768
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