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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Bischoff, Pirmin"
~person:"Haas, Alexander"
~subject:"Selling"
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Bischoff, Pirmin
Haas, Alexander
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
How salespeople adapt communication of customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Selling
value
in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
3
Creating
value
in business relationships : the role of sales
Haas, Alexander
;
Snehota, Ivan
;
Corsaro, Daniela
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10009513214
Saved in:
4
How sales strategy translates into performance : the role of salesperson customer orientation and
value
-based selling
Terho, Harri
;
Eggert, Andreas
;
Haas, Alexander
;
Ulaga, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 12-21
Persistent link: https://www.econbiz.de/10010530587
Saved in:
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