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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Brodie, Roderick J."
~person:"Gassmann, Oliver"
~person:"Hollebeek, Linda D."
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Beziehungsmarketing
3
Customer integration
3
Kundenintegration
3
Relationship marketing
3
B-to-B-Marketing
2
Business-to-business marketing
2
Customer engagement
2
Industrial marketing
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Betriebliche Wertschöpfung
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Industrial design
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Industrial innovation
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Industrie
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Brodie, Roderick J.
Gassmann, Oliver
Hollebeek, Linda D.
Babu, Mujahid Mohiuddin
2
Baumann, Jasmin
2
Biggemann, Sergio
2
Blazevic, Vera
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Bonner, Joseph M.
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Dey, Bidit Lal
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Ekman, Peter
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Frow, Pennie
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Kowalkowski, Christian
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Nätti, Satu
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Raggio, Randle D.
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
4
Journal of service research
4
Journal of business research : JBR
3
Journal of service research : JSR
3
Creativity and innovation management
2
Customer engagement : contemporary issues and challenges
2
Customer engagement marketing
1
Handbook of research on customer engagement
1
International journal of technology management : IJTM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of service management
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Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Managing service quality : MSQ ; an international journal
1
Marketing intelligence & planning
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Organizations and markets in emerging economies
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of services marketing
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The service industries journal
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ECONIS (ZBW)
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Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
2
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
3
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
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