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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Bujac, Andreea I."
~person:"De Chernatony, Leslie"
~subject:"Brand image"
~type_genre:"Article in journal"
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Brand image
B-to-B-Marketing
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Brand management
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Bujac, Andreea I.
De Chernatony, Leslie
Christodoulides, George
3
Ewing, Michael
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Gupta, Suraksha
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Mohan, Mayoor
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Nyadzayo, Munyaradzi W.
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Industrial marketing management : the international journal for industrial and high-tech firms
European journal of marketing : EJM
3
The journal of product & brand management
2
Administrative Sciences : open access journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
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Journal of advertising research
1
Journal of business economics and management
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Journal of euromarketing
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Journal of marketing management : MM
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The international journal of bank marketing : IJBM
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The journal of consumer marketing
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Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
2
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
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